Panera Bread Co. opens nonprofit grill where business can compensate what they want

CLAYTON, Mo. - Panera Bread Co. is asking business at a new grill to compensate what they want.The inhabitant bakery and grill sequence launched a new nonprofit store here this week that has the same menu as the alternative 1,400 locations. But the prices are a small opposite — there arent any. Customers are told to present what they wish for a meal, either the the full referred to price, a penny or $100.The new store in the upscale St. Louis suburb of Clayton is the initial of what Panera hopes will be majority around the country. Ronald Shaich, Paneras CEO until last week, was on palm at the new bakery Monday to insist the complement to customers. now."The commander grill is run by a nonprofit foundation. If it can means itself financially, Panera will enhance the indication around the nation inside of months. It all depends on either business will reside by the sign that hangs on top of the deli counter: "Take what you need, leave your satisfactory share."Panera hopes to open a identical place in each village where it operates. Other nonprofits have non-stop village kitchens, where business set the price, and the thought has widespread between food enthusiasts and philanthropists. But Panera brings new scale to the thought — the village restaurants will make use of the companys placement complement and have entrance to the inhabitant food suppliers.The initial place bears the name St. Louis Bread Co. Cares — the bondage former name and one it still uses in the hometown. Customers seemed alternately undetermined and gratified by the concept.Dawn Frierdich, 52, came in to buy 3 loaves of bread and an iced tea. She asked how majority the splash would cost."About $1.85," pronounced the 21-year-old cashier, Michael Miller.And the total order?"It would be, like, $12," Miller told her, reminding her she didnt have to compensate if she didnt wish to. Frierdich attempted to palm him $12 in cash, but he destined her to put it in the concession jar."This is a small hard. I only cant hang my head around this," Frierdich said.A immature man spoke on his cell phone nearby. "Seriously," he said. "They dont assign taxation or anything."The business at the Clayton place is a brew of well off attorneys and bankers from Clayton, as well as lower-income business who work circuitously or are on vacation the sprawling St. Louis County offices and building nearby. Miller, the cashier, pronounced majority business paid full cost for their dishes Monday, but a little took a bonus of a couple of dollars, or paid half-price.Panera is utilizing the nonprofit substructure to await the grill and any destiny locations. The substructure will compensate the new restaurants bills, together with staff salaries, rent and food costs. At the finish of each month, the substructure will total donations to see if they cover food costs. The Panera primogenitor association wouldnt bear waste if the examination fails.Saich was CEO of Panera until he stepped down Thursday, receiving the post of senior manager chairman. He will run the nonprofit along with alternative projects for Panera.Other identical experiements have worked. The One World Salt Lake City grill has operated as a nonprofit with pay-what-you-want prices given 2003, pronounced owner Denise Cerreta. She functions for a substructure that helps identical restaurants open around the county. She pronounced the places dont get swarmed by crowds and emptied, but have managed to stay afloat formed on the respect system."It someway stays in balance," Cerrata said. "I think in conclusion people are good. They wish to contribute."
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